The Perfect Foundation for Your Coaching Business

Starting a coaching business can be incredibly rewarding, but it also requires a strong foundation. If you’re a new coach or looking to refine your approach because you are spending too much time without getting a lot of results I recommend you do these things.

1. Understand Your Audience

Before you think about building a website or creating funnels, you need to know who you’re trying to reach. Ask yourself:

• Who is my ideal client?
• What are their biggest pain points?
• What transformations are they seeking?

Defining your target audience is crucial because everything you create — from content to your offer — needs to speak directly to them. Without this clarity, it’s easy to create a website that doesn’t resonate with the right people or to spend time building funnels that don’t convert.

2. Build a Website That Reflects Your Expertise

Your website is the hub of your coaching business. It’s where potential clients will go to learn more about you, your services, and how you can help them. When building your site, focus on the following essentials:

Clear messaging: Make sure your homepage quickly communicates who you are, what you do, and how you help.

Testimonials and case studies: Social proof is key to building trust.

Call-to-action (CTA): Every page should guide the visitor toward taking action — whether it’s booking a discovery call, downloading a free resource, or signing up for your email list.

For beginners, I recommend using Systeme.io to set up your website. It’s simple, user-friendly, and includes all the tools you need to create pages, manage your emails, and set up your funnels. For a beginner or someone who is doing 5-10K in sales this tool is awesome because it doesn’t have a huge learning curve.

3. Start Growing Your Email List Immediately

One of the biggest mistakes I see new coaches make is waiting too long to start building an email list. Your email list is one of the most valuable assets in your business. Unlike social media followers, you own your email list, and it’s a direct line of communication with your audience.

Here’s how to start growing your list:

Offer a lead magnet: This is a free resource (like a checklist, guide, or mini-training) that you offer in exchange for someone’s email.

Use pop-ups or signup forms on your website: Make it easy for people to join your list by placing signup forms throughout your site.

Automate follow-ups: Once someone joins your list, have an email sequence in place that nurtures them and invites them to book a call or explore your services further.

Systeme.io has a free plan that makes this process seamless by allowing you to build your email list and create automation that nurtures your audience.

4. Automate Your Sales and Client Onboarding with Funnels

You’re running a coaching business — your time is valuable. That’s why setting up automated funnels is essential. A funnel will help you:

Book discovery calls: Guide potential clients from your lead magnet or website to a calendar where they can book a call.

Sell your courses: If you’re offering courses, an automated funnel can take someone from discovering your content to purchasing your course, all without you having to lift a finger.

Onboard new clients: Automating client onboarding with emails and tasks ensures a professional and smooth start to your coaching relationship.

Again, you can use Systeme.io has an all-in-one funnel builder that’s perfect for beginners. You can create funnels that not only convert but also take care of your client onboarding, so you can focus on delivering results.

Final Thoughts

Building a coaching business online doesn’t have to be complicated. By understanding your audience, having a website that speaks to their needs, growing an email list, and automating your sales process, you’re setting the foundation for long-term success.

At the moment, Systeme.io is my top recommendation for beginners because it’s affordable and includes all the tools you need in one place, from building your website to managing your email list and creating funnels.

Take the time to get these systems in place now, and you’ll be able to focus more on what matters most: transforming your clients’ lives. If you need help with getting clear on your messaging, system and automation. Book a 20-minute strategy call here.