
Launching digital products online can be both thrilling and rewarding. My team and I built a 7-figure business through digital marketing in just 18 months. Here are some key elements learned along the way that can help you achieve similar success:
#1 – Understand Your Audience
You must understand your audience and concentrate on one group of people with a common problem. Avoid bombarding your audience with unrelated products. Focus on their pain points and deliver real solutions.
#2 – Have One Core Offer in Place
One big high-ticket item should be your main core offer. Pricing it low to increase access is a common mistake. Your core offer should be a program that is at least 6-8 weeks long with actionable steps for your students to get results.
#3 – Keep Things Simple
Avoid getting stuck on complicated funnels. Your funnel can be as simple as getting a person to send you a message, then getting on a call with them. No sales page, no opt-in/squeeze pages needed. Keep it simple!
#4 – Strategy Behind Low Ticket Programs
If you release a low ticket program, ensure it leads to your core offer. Low ticket items should provide some results, but your core offer should be the comprehensive, step-by-step plan. Low ticket offers build trust with your customers. People who spend $17-37 often don’t take action, but those who spend $997+ usually do.
#5 – Easy Program Creation
Once you know your audience and their problems, creating a program becomes easy. Building trust with them is the key to getting them into your program.
#6 – Traffic Generation
Traffic generation can be a common stumbling block. Traffic can come from affiliates, organic sources, or paid FB ads. However, traffic methods won’t be effective if you don’t understand your audience.
The main reason for writing this post is to emphasize that targeting the whole world is ineffective. Understanding your audience should be your #1 priority; once you do that, everything else will fall into place.